Google Adwords! With its add-ons and updates, it surprises us from time to time about what to do and burns our heads when it comes to the items and keyword ratios. Google Ads, which offers us a deep-sea advantage with its strategies and possible analyzes! What exactly do we have about this system, which is difficult for many people who take their bread out of the digital world as they try to understand what it is, but which is so easy to solve? What are the advantages of knowing Google Ads for us?


For beginners and anyone who is already advancing in this world, we have 5 questions that you can easily understand about Google AdWords exactly! Wouldn’t you like to have a glimpse and understand this world?


What Purpose Are You Using Google Ads?

First of all, we are aware that Google Ads is deep-sea and we know that you feel like a little Nemo lost in the depths of this ocean. At this point, it is not our father to help us, but to understand why we need Google Ads and what we want to use it for. To do various research? To get insights? Or is it to create advertising strategies on behalf of your brand?


Of course, it is not easy to decide on this matter. But even if your answer is clear, different questions arise this time. These questions overlap exactly with the questions we have given above. The answers we will receive in the future are; helps us understand Google Ads and figure out ways to use it according to our needs.


Are You Using Google Ads For Research Terms?

While AdWords has some great features, even Google has more advanced search tools. Sticking to a single research tool and that it’s Google Ads has the potential to be a disadvantage, not an advantage for us.


While there are many resources to create a quality view in the digital world, it is very important not to depend on just one and focus on the extra results offered by different sources. Of course, if you only act with the instinct of doing research… At this point, Google Ads should be at your disposal, but SEMRush and other social tools should also be evaluated to provide more in-depth keyword and targeting strategies and allow more efficient results with extra support.


Are You Using Google Ads For Advertising?

Then you are exactly right! AdWords was designed as an advertising platform more than anything else, and with it, additional algorithms were developed to make it more effective. Even if there is an advertising tool that can be considered more efficient than Google Ads, you can be sure that it has a connection with Google Ads. 


People can often have a hard time understanding the difference between organic and sponsored results. If you are considering AdWords for exactly what it was designed for, that is, paid ads, do not neglect to set up an extra support system with both online and offline marketing and promotion strategies in order to be successful. You also don’t need to worry that you are on exactly the right track.


Are You Watching Your Data and Analytics?

The data are important, and then the analysis and reports that data reveals. You can be sure that you will find yourself in the palm of AdWords in the analysis and data section, even in an ad campaign we run independently of Google Ads. For this reason, you should understand that it makes no sense to try to make this part independent from AdWord or to execute it independently.


All these graphs analyze, and tools have a purpose. Purpose tells you the basics of building a correct service and provides statistics. In addition to helping measure your efforts, it honestly shows you when you are not getting a good return on your advertising campaigns and warns you that you need to do something different again. It also gives you clear and simple tips on how to follow the path for your new strategy.


What Kind of Keywords Do You Use?

Keywords should not pass. Keywords create many categories within themselves, as well as have different volumes and proportions, and in the same way, they appear with different values. While each of the main keywords continues to maintain its potential, sub, and detailed keywords force us to surprise us with constantly changing volumes and rates and redesign the workflow.


Here it is useful to pay attention to the following points; Our main and sub-keywords are stable and our data on them is clear. So after this stage, do we use negative keywords, or do we need to proceed with long-tail keywords? To find the answer, it is necessary to understand and evaluate these two areas correctly.


Negative Keywords

Don’t look at what we call negative! Negative keywords are important. These allow you to reach potential audiences other than the target audience. Google is saying this, not us, and argues that even they use negative keywords to refine the results.


Especially if you are moving forward with sales-oriented strategies and want to attract more potential customers to your network, you definitely don’t want to reach people looking for free services… But! Using the negative keyword “free” can reach all potential audiences who want to pay and not want to pay, and easily bring them in.

Long-tail Keywords

Even if you want to get the best results for popular searches, you can’t? Do not worry! Because long-tail keywords are coming to rescue you! Google’s general analysis proves that long-tail keywords make up 70% of all web searches.

You cannot always target popular search, even if you target, you cannot afford it. However, you can create hundreds of long-tail ad campaigns that will generate more qualified traffic, and all these campaigns will cost much less than the budget you spend on the main keywords.

We hope that you have managed to get some ideas about the Google AdWords world and you have started to look forward to taking advantage of this. If so, we would be very happy and would love to hear your comments on this subject. If you have questions about how to build the right strategies for your brand, you can also forward them to us and request support from our expert and dynamic team if necessary.


Stay happy and never lose your excitement!